We already read about "The Wave" in school, but that was pretty much it. We also don't currently understand the zeitgeist because it is changing. A trend has emerged in the dietary supplement market: growth. Even if not by much, the market is estimated by the OECD to grow by approx. 7-9% p.a. from its current 35 billion EUR. Source:Europe Dietary Supplements Market Size, Share | Report [2032] Given current birth rates (declining) & death rates (rising), there are not many markets with positive growth. The penetration rate is low, therefore the Total Addressable Market (TAM) is high.
